By Shelli Stanger Nelson
If you’ve been hastened by spirit’s call to provide holistic health care as your life’s work, you may have grappled with the concern, “Can I make money doing this?” All too often people spend good money on an education in bioenergy healing and end up having to supplement their income with other work. What’s worse, never having a practice at all for lack of clients.
It truly doesn’t need to be that way. The bioenergy healing science profession has created a stand-alone income for many people. What impedes a financially successful practice?
1.Bioenergy healers aren’t business moguls.
One of the biggest mistakes made in the healing industry is that practitioners lose sight of the fact that their practice is, indeed, a business.While healing is often very instinctual for those lead to this career path, business-mindedness is not usually so innate. Practitioners need to be taught these principles just as they were taught the principles of bioenergy healing science.
2. Bioenergy healers wait too long before promoting themselves
Most practitioners wait for their diploma before they start to announce their presence to the community. Big mistake. The curriculum at the school ought to be teaching and instilling the art of marketing and self-promotion early-on in the program.
One of the key things that new practitioners need to know is how to provide services that are meaningful to the client and yet, provides opportunity for scheduling the next session. This tactic isn’t swarthy, it’s beneficial to both the client and the business. Bioenergy is a therapy, not a quick-fix. Therapy implies, by the definition of the term, “progress over a period of time.” Clients don’t, necessarily, understand this concept in the beginning. Part of the aptitude of the practitioner is to provide clinical objective, or reasons for the client to see value in returning.
3. Bioenergy healers miss the point of creating a niche
Contrary to the intuitive definition of the term, creating a niche will lead to a broader base of clients.When a niche is established, even those outside of the niche see this and they start to build on it. A practitioner who specializes in orthopedic diseases quickly morphs into a sports injury specialty. This equates into an endless stream of clients from preteens through adulthood.Finding and developing the niche is the part that takes some doing. The curriculum of the program should offer instruction on how to accomplish this goal.
4. Schools don’t typically provide education on business
Bioenergy healing programs offer all sorts of courses on how to run energy, enhance intuition, even spiritual development. But few to none offer courses in business development.
When the doors opened at Rukha® Academy of Healing Arts and Science,one of the unique courses included in the basic program was a course on how to open and operate a successful practice. This key course in a practitioner’s education is pivotal to the graduate being able to earn a living in this field.
At Rukha Academy the graduates learn marketing and self-promotion skills throughout their 2-year course of study. In the second year students take a course called, “Going into Business” which takes them through step-by-step instruction so that by the time they graduate, students have a marketing plan and other essential business-basics like developing a niche, where to market, how to find clients already created. They have been fostering relationships in their practice clientele that seamlessly turn into paying customers.
Without a comprehensive course of study, the graduate finds themselves feeling a lack of confidence, confusion, and often trepidation when faced with paying clients. They can easily develop a feeling of insecurity or even feeling like a fraud. This, then, leads to lack of motivation to develop the business.
Rukha offers a full program of rigorous, professional and monitored instruction. The program is comprehensive in every way. Graduates have a strong sense of solidity about their work when they open their individual practice and provide their service to humanity. All the education in the world is for naught unless the education results in a thriving practice that serves both practitioner and client.
Rukha® Academy of Healing Arts and Science is a premiere school of healing whose graduates earn money in their successful practice.